BAAAAAD LOGO!

i am proud to be a University of California - Davis alumnus.  the UC system is one of the most successful (if not the most successful) public university system in the whole world.  so when i heard on the news on sunday that there was a new logo going around, i was curious....and then i was shocked....and then i was appalled!

i've read countless comments on the web about how terrible the new logo looks.  some say it looks like a loading gif (as stated in the photo), some say it looks like a blue tongue, a toilet flushing, one even thinks it looks like placid penis (lol on this one!).  

no matter how they interpret this new image, one thing is for sure - there is an overwhelming disapproval on the use of this logo.  one comment i read was that she/he was part of the focus group that reviewed the logo. the group consisted of alumni, marketing folks, etc.  a majority of them disapproved the logo for many different reasons, but the UCOP (UC Office of the President) decided they liked it and didn't care what the focus group had to say.  

it looks awful.

i shake my head each time i see it.  

my two disappointments this week:  AT&T and this new UC Logo.

don't wait for my full length post on AT&T.  i'm not going to write the whole story on here just yet.  maybe in a couple of months.